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Getting Your Share, Making Your Post Irresistibly Tweetable

June 9, 2013 by Leave a Comment
Flower Watercolor, Make What You See Irresistibly Tweetable

Make it easy for your visitors to share what they find

You have to try this, it works, don’t believe the words, put it into action and see the proof then. People want to share good stuff (part of the 80/20 rule) especially those tasked to work the social media angle. Those are the skimmers looking for a great line to fit into 140 characters or less. This isn’t necessarily news however below are actions you can take to capitalize on this information and make your blog posts irresistibly tweetable.

Don’t believe me, check out what Slate said about visitor analysis from Josh Schwartz a data scientist at Chartbeat. Data suggests many people tweet articles they haven’t fully read. (Tweet this!). People are skimming to find something interesting to support their audience. When they find it, they use it and move on. Make it easier for visitors, bold sharable sentences and provide a contextual tweet link. (Tweet this!) You can even use those same tweets to resurface your content over time to your audience. Let’s back up and see how this works.  [Read more...]

Filed Under: Internet Marketing

Deconstructing Popular Internet Marketing Blogs

January 14, 2013 by Leave a Comment

Man Reading Popular Internet Marketing Blogs on a Tablet DeviceThere are a ton of Internet Marketing blogs on the web all offering a wealth of information. These same blogs also offer a look into different techniques to copy for your own website.

In Four Hour Chef Ferriss writes about learning methods that decrease the time it takes to become proficient. Deconstruction is one of the first methods used. Combining the two ideas here is a look at deconstructing popular Internet Marketing blogs to view what basic website setups work well.
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Filed Under: Blogging, Content Marketing, Internet Marketing, Wordpress

Reading to Write and Writing to Connect

January 7, 2013 by Leave a Comment

Everyone has their New Years challenges, some call them themes, some forgo the label but the process of reflection still remains. I haven’t come up with any goals to break later but I have come up with ideas that seem part of a larger cycle of change. It is about slowing down and going deeper both within content consumption and content creation.

Deeper Content Consumption

Inspired by Chris Brogan’s idea of three books for the whole year I am looking at what it means when that same idea is extended to other activities. There is such a deluge of information to keep track of and only so much time. I am in the process of recognizing that missing news is ok when I trade that to taking more time with contemplating what I do read more deeply.
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Filed Under: Blogging, Inspiration

An Easy Framework to Learn SEO, Internet Marketing

December 30, 2012 by Leave a Comment

Learn SEO, it can be as easy as learning to cook basic recipesThe 4 Hour Chef by Tim Ferriss provides a foundation for learning anything to a level of competitive proficiency without the 10,000 hours most have come to accept as needed. The idea of teaching yourself anything is quite appealing but it helps when the process is a collaborative effort with those you know or seek out. Even larger companies get help and use Brandscaping to leverage their efforts. The good news is there is a foundation to learn SEO, Internet Marketing, Content Marketing, WordPress, etc. Going into the new year I hope this post gets you inspired to start a website or learn SEO, IM, etc. Of course once you start that is just the beginning or in the words of the Greek philosopher Socrates you recognize, “the more you know, the more you realize you know nothing.”
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Filed Under: Blogging, Internet Marketing, SEO, Wordpress

Content Marketing Collaboration

December 23, 2012 by 5 Comments

If you are interested in content marketing strategies, internet marketing, looking at SEO and beyond, etc. then no doubt you are full-up with reading reflections and predictions from the end of one year and the coming of the next. Some of it is inspiring but what works for other people only get’s you so far, in the end you need traction from knowing your own niche and individual audience. The problem is having to make a stream of epic content that rivals your last and makes people want to give you their next of kin just to see it. How else to get it shared and linked to? If you are tired of that constant battle, try leveraging content creation via content marketing collaboration. [Read more...]

Filed Under: Content Marketing

What Google Communities Can Learn from LinkedIn Groups

December 17, 2012 by 1 Comment

Just as Google Authorship start’s getting a good adoption rate, Google Communities opened up on Dec. 7th.  and has garnered the attention from those who like to be at the “cutting edge.” Those who aren’t “early adopters” wait on the side-lines for the dust to settle and blog posts to be written on the best of things, best practices, best sources, best of everything. The good news? Not only can you get started with only a few clicks of a mouse, there are a number of best practices to steal from existing communities like LinkedIn Groups. In case you are wondering why Google Communities are “such a big deal” take a look at Google Strikes Back,

lets review the latest G+ stats: Over 500 million users, 135 million of which are active users. They engage. They post. They share. Compare that to Twitter’s 140 million (Twitter.com) users and you start to get a better glimpse of the big picture. That translates to massive exposure for your brand, your thoughts or even your kitty pictures.

A Google 貼牌冰箱（Google Refrigerator）is good for Google Communities

Google 貼牌冰箱（Google Refrigerator） (Photo credit: Aray Chen)

Google Communities and LinkedIn Group Best Practices

LinkedIn Groups have been around long enough to glean solid practices that work. Although there may be some functionality differences such as Google Hangouts, the core elements of an online community remain. Here are some key take-aways from LinkedIn Groups to use with Google Communities. [Read more...]

Filed Under: Content Marketing, Google, Google Plus, Internet Marketing, Social Media Tagged With: , ,

Email Newsletter Opt-Ins: What is Your Irresistible Bribe?

December 10, 2012 by 1 Comment
Your Email Newsletter Download Should Offer a Way Out Like This Bird Lost in the Snow

Be a Beacon of Irresistibility to Help Cut Through the Noise

An irresistible bribe. Something offered as an exchange too good to pass up and exactly what you need for new subscribers according to Jon Morrow. Offering something free when a person subscribes is so common as to be expected and that is why you need the irresistible bribe. What makes for irresistible is often subject to interpretation so I decided to do some sampling and came up with 3 sites offering examples of an irresistible bribe. First, a little background on how email newsletter opt-ins work.

Email Newsletter Opt-In’s

Before you sigh and say that email is dead consider this from a recent post at Copyblogger on email marketing,

Attention alone will get you nowhere. That’s the secret that so many successful email marketers have learned. Keeping your prospect’s attention is where the hard work comes in…In a 2012 survey performed by ExactTarget, 91% of respondents said they checked their email daily, and 77% claimed that email was their preferred channel for “permission-based promotional messages.” [Read more...]

Filed Under: Blogging, Content Marketing, Inspiration, Internet Marketing, Newsletters, Wordpress Tagged With: , , , , ,

Content Marketing Strategy: Research, Analyze, Tweak to 100,000 Visits

December 2, 2012 by 1 Comment

If you search for content marketing, SEO, Internet marketing, content curation, social media, or any number of other similar keywords you get tons of advice on your content marketing strategy. It is almost like a favorite bed-time story that starts with “once upon a time…” only these posts frame their ideas as simple “all you have to do is” and then fill in the blank.

Your Content Marketing Strategy Grows Like a Flower in a Field

Growing Your Content Marketing Strategy

I am not talking about the push-button schemes that make the tables at Vegas look honest by comparison. I am talking about the posts that suggest to practice a content marketing strategy by creating a blog post that is then redone as a podcast, video, infographic, PDF download, newsletter content, alongside posts unique to each social media platform. All the while this same content satisfies the cravings of random strangers customers by answering their undying questions in such fun and quirky ways they shove aside their baby pictures to share your post to their friends and family on Facebook begging them to view it. The result is a social media buzz storm that you ride into fame and glory. [Read more...]

Filed Under: Blogging, Content Marketing, Inspiration, Internet Marketing, Internet Tools, Keyword Research, SEO, Social Media, Twitter Tagged With: , , , ,

A Basic Guide for Evaluating WordPress Plugins

November 25, 2012 by Leave a Comment
Woman Using Binoculars to Search for WordPress Plugins

Searching for WordPress Plugins

Soon after setting up a WordPress site there are always a ton of potential plugins calling like a song from the island of sirens. Don’t give in to the temptation of instant solutions to everything from Facebook like buttons, SEO guidance, to Karoke player lyrics from the currently 22,404 WordPress plugins available and counting. Sure many are free and work at a click of a button but at what cost? The following will give you a window into evaluating WordPress plugins alongside solutions for filtering out the bad and insecure from making your website perform worse than your competitors. [Read more...]

Filed Under: Apps, Internet Tools, SEO, Wordpress, Wordpress Plugins

Hacking Your Online World with a Creative Digital Footprint

November 18, 2012 by Leave a Comment

When I worked for Gardener’s Supply Company we had a contest to see who could “pimp out” or creatively alter one of our well-used and popular products, a tractor scoot. Our company picnic had people display their ride and then everyone voted. It is no surprise that the people who went way out with their invention were the closest to winning. Even if it didn’t always work, the thought, time and effort showed and was well rewarded by the crowd. The “pimping out” worked by hacking or modifying the existing instructions to make it your own. It got me thinking, why do people just follow the default instructions? Obviously you need to know the basics of how objects go together and function. After these fundamentals have been understood, how could you translate that into the online world via a creative digital footprint?

Creative Digital Footprint

Footprints in the Sand Tim J Keegan Flickr

Chasing Down To-Do Lists

There are tons of books and blog posts on other peoples stories of success. There are some cool tips and tricks found in each story. Some of these tips and tricks have turned into a how-to list for success. You could try to duplicate all of these and chase down your dream via these check-lists or you could go with something simple like Don Miller’s idea instead. Don says, “Live Your Life’s Character” Such a simple notion but it works. What actions would make your life character more interesting right now? What about combining the two ideas, a how-to check-list with some forms of creative expression? Could it result in being able to steal like an artist? Again, you need some fundamentals in place before being able to creatively alter while also remembering following other people’s generic recommendations won’t get you there. [Read more...]

Filed Under: Blogging, Inspiration, Wordpress
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