You have to try this, it works, don’t believe the words, put it into action and see the proof then. People want to share good stuff (part of the 80/20 rule) especially those tasked to work the social media angle. Those are the skimmers looking for a great line to fit into 140 characters or less. This isn’t necessarily news however below are actions you can take to capitalize on this information and make your blog posts irresistibly tweetable.
Don’t believe me, check out what Slate said about visitor analysis from Josh Schwartz a data scientist at Chartbeat. Data suggests many people tweet articles they haven’t fully read. (Tweet this!). People are skimming to find something interesting to support their audience. When they find it, they use it and move on. Make it easier for visitors, bold sharable sentences and provide a contextual tweet link. (Tweet this!) You can even use those same tweets to resurface your content over time to your audience. Let’s back up and see how this works. [Read more...]