Social media platforms like Facebook are addicting for many reasons all centered around interacting with people. These same platforms also feel like vampires sucking up moments of free time throughout the week. On top of the time spent, Facebook is notorious for constantly updating their platform.
Meanwhile “smaller” platforms disappear by being bought out or going under. All of this makes it hard to choose which to spend time sending your core messages and interacting with your audience. The choice is obvious, none of them.
Why Your Home Base Should be a Blog
Your home base should be a blog. Take it from Michael Hyatt who recently published a resourceful book on this idea called Platform: Get Noticed in a Noisy World (affiliate link, thanks!) where he talks about the benefits of building your own platform. Or take it from Copyblogger who has been talking about this for years and continually countering those that believe blogging is dead. The core reason to have a home base on a platform you control such as a blog comes from the negative side of sharecropping. Sharecropping was used as a term applied to land owners and those who tended the land where, “a landowner allows a tenant to use the land in return for a share of the crop produced on the land (e.g. 50% of the crop)”. Copyblogger quotes Nicholas Carr as having bridged the term to what has been happening within internet 2.0:
“One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few.”
Unlike true sharecropping, when you post content on a social media platform like Facebook don’t get 50% of the profit from ads, you get nothing. Well you do get use of the platform for free and that is the silent handshake made when anyone signs up. Michael Hyatt’s new book and all of Copyblogger’s work continue to provide the rest of us tools that make it easier to have our own platforms and escape from sharecropping. When we are successful, we reap the rewards from many different angles.
The Rewards of Your Own Platform
The rewards of using a content management system like WordPress as your home base include but are not limited to:
- Any monetary profits from ads of affiliates are yours to keep;
- You control what changes you roll out;
- You don’t risk suddenly loosing the community of people you build to updates, sell-outs, or take-overs;
- It is easier to use analytical tools to help understand your audience better.
Leveraging Social Media to Boost Your Home Base
Facebook, Twitter, YouTube and all the major social media sites are also used as search engines. In fact, YouTube is the second largest search engine after Google. Obviously people search on sites like YouTube because of the content base. By having content and engaging on these platforms you leverage a following, a following that can be funneled back to your website. The key is that even if the social media platform disappears or changes beyond what you like, if you have a blog, you still have your home base. You have more flexibility with using and changing to other platforms because they are all supporting your core platform; your blog.
A Blog Allows You to Stay Focused
Having a blog allows you to stay focused. When you rely just on social media platforms your messages can tend to get scattered by other people. Having a website means there is one hub that connects all of the other platforms together. The other sites support by being an extension of your hub. Your website or blog gives you creative rights to play with an overall focus and what elements support it. You will literally be the master of your own domain.
If you are ready to get started check out a good host like Hostgator (not an affiliate link but I do use them) that have a one-click solution for installing WordPress. Then check out Problogger’s 6 Resources to Make Your Blog Successful and the resources from Michael Hyatt, Copyblogger and others within the same sphere.