If you search for content marketing, SEO, Internet marketing, content curation, social media, or any number of other similar keywords you get tons of advice on your content marketing strategy. It is almost like a favorite bed-time story that starts with “once upon a time…” only these posts frame their ideas as simple “all you have to do is” and then fill in the blank.
I am not talking about the push-button schemes that make the tables at Vegas look honest by comparison. I am talking about the posts that suggest to practice a content marketing strategy by creating a blog post that is then redone as a podcast, video, infographic, PDF download, newsletter content, alongside posts unique to each social media platform. All the while this same content satisfies the cravings of
random strangers customers by answering their undying questions in such fun and quirky ways they shove aside their baby pictures to share your post to their friends and family on Facebook begging them to view it. The result is a social media buzz storm that you ride into fame and glory. [Read more...]