If you are interested in content marketing strategies, internet marketing, looking at SEO and beyond, etc. then no doubt you are full-up with reading reflections and predictions from the end of one year and the coming of the next. Some of it is inspiring but what works for other people only get’s you so far, in the end you need traction from knowing your own niche and individual audience. The problem is having to make a stream of epic content that rivals your last and makes people want to give you their next of kin just to see it. How else to get it shared and linked to? If you are tired of that constant battle, try leveraging content creation via content marketing collaboration.
Content Marketing Collaboration
I took the phrase content marketing collaboration from a recent Marketing Prof’s podcast where the host Mathew Grant interviews Andrew M Davis. Davis talks about his newest book Brandscaping and how companies need to underwrite the little guy. Ok maybe he didn’t specifically say little guy but he could have. What he did say is that companies need to find talent whose audience is passionate about what they do and then underwrite that talent. Instead of looking at content marketing as a solo venture Davis thinks they should look at collaboration for the same result. Yes, companies can create content but they may not be as good at it as some of the many people out there already doing it.
There are also people who are yet “undiscovered” that are good but don’t have significant reach yet. When companies partner with those people they get the content while providing these “undiscovered” people with reach. It is a symbiotic relationship that works and, you guessed it, potentially helps out the little guy.
Partnerships and Better Content Marketing
Instead of thinking of content marketing as a solo venture where you have to do it all, think about content marketing partnerships. Who do you know that you can partner with to produce content that helps everyone? That is what guest posting is part of, you get content and the guest poster gets audience share. Instead of thinking about just guest posting, think about content marketing partnerships. All of content marketing is open for possibility including podcasts, infographics, videos, PDF’s, you name it, there is someone good out there to partner with to create it.
Content Marketing Partnerships for the Little Guy
Big name brands work with this but what how can it work for the little guy? Two ways. First you could be the “undiscovered” potential that others are looking for. What do you write about most? If you write about it and only have a small audience leveraging the larger companies works well. You might help them “discover” you by getting your content to the right people.
Two, work on a smaller level with other people in a parellel niche. Look around to see what would complement what you write about? Who would you guest post for? There are many opportunities to work together and leverage what everyone has to offer.
The Little Guy Revolution blog is written by Wyatt Christman.