Engagement is the ever illusive golden grail of website success. Although social media engagement is one of the hardest to measure, there are ways to improve what you can measure. It all starts with headlines.
The Importance of Headlines
If you read Copyblogger, Problogger, or any other popular and helpful websites about blogging then you know the power of headlines. Some bloggers are known to spend just as long or longer figuring out a headline as they do on writing a post. Consider that it takes 10,000 hours (see Outliers by Malcolm Gladwell) for your mind or body to adapt to a particular focus. That is a lot of blog posts to practice crafting a decent headline. Here is a quick and easy way to shorten that process using your own or other people’s Tweets. First we need a basic tool in place to measure our progress.
Tools for Measuring Headline Success
Twitter posts offer one of the fastest ways to practice getting people to click through to a post. Here are a couple of easy tools to measure the click through rate of each tweet:
- Bufferapp: This tool measures how many people click through and offers an easy way to automatically tweet at the best time. Unfortunately you can only accurately measure for your own tweets;
- Hootsuite: A full social media dashboard that will also give you some basic stats;
- Timely: Provides the best times to tweet based on your Twitter history.
Updating Twitter Headlines
- Be specific regarding what people will get if they read the post;
- Provide a sense of urgency;
- Make the benefit seem unique;
- Make what they get useful.
Looking at the Twitter Click-Through Results and Trying Again
Keep Practicing Twitter Headlines